Getlife – European Start-up
Getlife is a Madrid-based InsureTech start-up that secured €6M in seed funding to make protection products more accessible and straightforward across continental Europe. As a member of the executive team, I have been instrumental in bringing order and direction to a previously chaotic product roadmap, shaping the company’s culture, and building a high-performing product squad. Through the implementation of efficient tools and processes, we have increased capability and efficiency, and the company is now disrupting the Spanish and French markets.
- Client Getlife
- Date 2022
- Role VP Product
Here are some of my key accomplishments at Getlife:
• Built a talented product team and established a framework for user-centered design and development efficiency. We sourced and implemented tools for analytics, qualitative insight, design processes, and AB testing, ensuring that we could work effectively and efficiently to achieve our goals.
• Delivered a new D2C subscription funnel and a new headless CMS (Strapi) with a React front-end component library, resulting in a conversion uplift and enhanced engineering resource efficiency and capability for the Product & Marketing teams.
• Collaborated with insurers to optimize and predict underwriting decisions using non-traditional data, improving accuracy and efficiency while streamlining the process.
• Optimized the B2B underwriting platform used by thousands of brokers daily across Spain, resulting in a more effective and streamlined process for all parties involved.
• Successfully delivered new product roll-outs into new countries and pitched to VCs and investors, demonstrating the company’s potential for growth and profitability.